The Prosperity Story
Pioneering Santa Barbara County vintner Brooks Firestone established
Prosperity Wines as a positive response to the recession of
the early 1990sand as an antidote to a neighboring winerys
pessimistic interpretation of the times: Recession Red (the
label of which depicted a stock chart heading south!). My
wine glass wasnt half empty, it was half full, Firestone
recalls. I didnt want to complain about the recession,
I wanted to do something about it.
What Firestone did was establish Prosperity Winesdistinctive yet affordable
wines crafted for everyday enjoyment. Value is the first step toward
prosperity, he says. So this was my way of contributing to the
recovery of our nations economy as well as our collective enjoyment of
The Prosperity Philosophy
Our philosophy has always been to offer people delicious,
unpretentious wines at a friendly price, Brooks Firestone
says. These wines are crafted with a passion for quality
and uniqueness. Indeed, with their select vineyard sources
and relatively limited production, Prosperity Wines continue
to stand out from the budget wine crowd.
As for the vibrant label art and colorful brand name, Firestone says, We
feel that, in addition to offering some of the finest values in the wine marketplace,
Prosperity Wines also celebrate a greater truth, namely the endurance of American
optimism over the forces of pessimism and defeat.